Hero Honda Is It Honda That Made It a Hero - 7199 Words

1. Executive Summary Hero Honda Motors (India) Ltd. is the Worlds biggest manufacturer of motorcycles (by quantity). Starting as a bicycle company, it set up a 50/50 joint venture, set up in 1984 with Honda Japan, to manufacture and sell motorcycles in India. Honda brought in the technological know-how, and Hero the India presence, and the local manufacturing ability. Hero Honda Motors captured the market for motorcycles in India, by offering an affordable 4-stroke, 100 CC motorcycle, that was extremely fuel efficient. They also established dealerships al over the country Ââ€" even rural areas Ââ€" . The strategy of Hero Honda Motors was to capture the market by offering a superior product at an affordable price, with excellent customer†¦show more content†¦The Hero group vision is to build long lasting relationships with everyone (customers, workers, dealers and vendors). Hero, is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. 2.2. The Hero-Honda Joint Venture In the year 1984, Mr. Brijmohan Lall Munjal, the Chairman and Managing Director of Hero Honda Motors (HHM), headed an alliance between the Munjal family and Honda Motor Company Ltd. (HMC). Although not the first choice of partner, (Hero sought a partnership with Bajaj Auto, Firodia Group and Kinetic Engineering Ltd. First) it was a successful choice: The alliance became one of the most successful joint ventures in India. Honda provided the engineering and technical know how, and Hero provided an extensive presence in the local (Indian) market. The J.V was renegotiated and extended until 2004 in 1994-1995. This round of discussions was less smooth since Hero felt that the technical design support of Honda was waning. 2.3. Post 2004 In the year 1999 HMC announced the establishment of a 100% subsidiary, Honda Motorcycle Scooter India (HMSI). This announcement caused the HHM stock price to decrease by 30 percent that same day. The Munjal family had to come up with some new strategic decisions as, HMSI and other foreign new entryShow MoreRelatedProject Report of Research Methodology on Comparative Study of Bajaj V/S Hero Honda4468 Words   |  18 PagesPROJECT REPORT OF RESEARCH METHODOLOGY ON COMPARATIVE STUDY OF BAJAJ V/S HERO HONDA SUBMITED TO SUBMITED BY Prof. Neha bansal Vishal jaggi Roll No.820375073 MBA 4th Semester 1 CERTIFICATE This is to certify that Mr. Vishal jaggi has completed his project report title â€Å"Comparative Study of Bajaj V/S Hero Honda† under my supervision. To the best of my knowledge and belief this is his original work and this, wholly or partially, has not been submitted for any degree of this or any other UniversityRead MoreHero Moto Corp Case Study4399 Words   |  18 PagesTable of Contents 1. Introduction 3 2. About 2W Indian Industry 3 3. 2W Product Segmentation 4 4. Details about Top layers and Market share 8 5. Hero Moto Corp:Introduction,Strength and Challenges 11 6. Strategies adopted By Hero Moto Corp 14 7. Pricing Policy of 3 major players†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 17 8. Strategy for next 5 years†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.17 9. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦19 1. Introduction: The Automotive industry in India isRead MoreHero Honda Demerger7657 Words   |  31 Pagesbetween Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited at  Dharuhera Haryana.   Hero  is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. Honda is world’s largest selling two wheeler company based in Japan. Munjal family and  Honda  group both own 26% stake in the joint venture Hero Honda motor Corporation. However the Hero Honda group was set for a split at the end of 2010. After the split Munjal family will buy Honda Motor’sRead MoreHero Honda Project Report9102 Words   |  37 PagesA PROJECT REPORT ON Marketing Strategies of HONDA Products Services SUBMITTED TO: SUBMITTEDBY: Table of Contents ââ€" ª Executive Summary ââ€" ª Company Profile ââ€" ª Organizations Philosophy ââ€" ª Objective ââ€" ª Research Methodology ââ€" ª Products Services ââ€" ª Analysis ââ€" ª Training Development for better Performance ââ€" ª Limitations ââ€" ª Recommendations ââ€" ª Conclusions ââ€" ª Bibliography ââ€" ª Annexure ACKNOWLEDGEMENT I feel great pleasure to submit this reportRead More1221614 Chapter: 5 Data Analysis and Interpretation 5.3 RESEARCH GAP Similar studies have been1600 Words   |  7 Pagesclearing and settlement operations for commodity futures markets across the country. Likewise, the data on Auto industry is collected from Nifty stock database (nseindia.com). In this paper a sample of six automobile industries were selected. They are Hero Honda and Bajaj Auto which are dominant players in the two-wheelers space and Maruti Suzuki, Tata Motors, Mahindra Mahindra, Ashok Leyland under tour wheelers sector. Tata Motors, Mahindra Mahindra are famous OEM across the world. In order to makeRead MoreBajaj Pulsar Marketing Project9282 Words   |  38 PagesGeographic 12 Demographic 12 Psychographic 13 Behavioral 13 Targeting 14 Positioning 15 Macro Environments Factors 16 Political Factors 16 Economic Factors 16 Social Aspects 17 Technological Factors 17 Competitors 18 Hero CBZ Hunk Karizma 18 Hero CBZ 18 Hero Hunk 19 Hero Karizma 21 Honda Unicorn 22 Yamaha R15 24 TVS Apache 26 Market Share of Bikes 29 Market Sales of Pulsar 29 Micro Environments 30 Threats from new entrants 31 Bargaining power of supplier 31 Bargaining power of customers 32 PressureRead MoreAbout India Yamaha Motor Pvt. Ltd.9142 Words   |  37 PagesCHAPTER -1 INTRODUCTION BRIEF HISTORY About India Yamaha Motor Pvt. Ltd. Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake as well, bringing the Indian operations under its complete control as a 100% subsidiary of Yamaha Motor Co., Ltd, Japan. India Yamaha Motor operates from its state-of-the-art-manufacturing units at Faridabad in Haryana and SurajpurRead MoreBAJAJ AUTO BCG MATRIX: STARS: These have long run opportunity for growth and profitability. They1700 Words   |  7 Pagesabout 45 plus, which was much more than other bikes of the segment like CBZ etc. †¢ Since Bajaj was already in the scooter market beforehand, it could use those same resources for the distribution, sales and service for Bajaj pulsar bikes. Bajaj made after sales a priority in marketing. †¢ From 150cc it has diversified into varied categories like 180cc, 200cc, 220cc, air-cooled and water-cooled. Thus it has a wide range to fit every pocket. †¢ Bajaj has constantly worked on the mileage takingRead MoreA Report on Overview of Indian Two Wheeler Industry and Bajaj Automobile Ltd.4535 Words   |  19 PagesProducts of India (API) started manufacturing scooters in the country. Bikes are a major segment of Indian two wheeler industry, the other two being scooters and mopeds. Indian companies are among the largest two-wheeler manufacturers in the world. Hero Honda and Bajaj Auto are two of the Indian companies that top the list of world companies manufacturing two-wheelers. The two-wheeler market was opened to foreign companies in the mid 1980s. The openness of Indian market to foreign companies lead toRead MoreTwo-Wheeler Industry Analysis5353 Words   |  22 Pagessold was about 80 per cent during 2003-04. This high figure itself is suggestive of the importance of the sector. This is the main reason for us to consider innovations in the two wheeler sector. In order to produce a comprehensive report, we have made use of both primary and secondary research. In the secondary research, a literature review has been done entailing the various innovations in the two-wheeler sector and a comparative analysis of the two main players in the Indian market. A questionnaire

Ethical Decision Making - 990 Words

STRAYER UNIVERSITY CRJ 220 ETHICS amp; LEADERSHIP IN CRIMINAL JUSTICE PROFESSOR: JASON DOUGLAS Philosophical Approach to Ethical Decision Making Tasha L. Thomas 01/22/2012 Abstract Ethics is the branch of philosophy that examines questions of morality, or right and wrong. In this paper we will discuss the philosophical approaches used in ethical decision making. The two approaches that will be elaborated on are the utilitarian approach and the universal approach. Several questions will be addressed, (1) what is the utilitarian and universal approach? (2) How do we use them in the ethical decision making process and (3) examples of how it relate in the field of Criminal Justice? When conflict arises it’s not always possible to†¦show more content†¦Imagine you are a police officer in pursuit of what seems to be a drunk driver, while in pursuit the drunk driver hits a pregnant woman crossing the street. What do you do, do you stop for her and leave a drunk driver on the road, or do you call the accident in and continue to pursue the drunk driver to keep him from potentially killing himself and others. The utilitarian approach would more likely ca ll for back up and continue after the drunk driver, but if we use this same example and compare it to the universal approach, the question then becomes what would you want done to you. Both philosophical approaches are infused with flaws, the use of â€Å"utilitarian† thinking is not always clear of what form of action should be taken or if the action you took will have a favorable outcome for the majority. It is difficult to judge what decision will supply the best way to respond to a situation. The universal approach unlike the utilitarian bases its decisions on the facts that the action taken is best for everyone regardless of the situation or the difference in people. My choice between the two is somewhat tossed, because my belief is that you should do unto other as you would want done to you, but at the same time my desire to ensure the greatest number of success is important to me as well. Within the Judicial system decisions are made with or without the input of others; however it is our moral obligation to ensure that weShow MoreRelatedEthical Decision Making : Ethical Decisions1496 Words   |  6 PagesFacing Ethical Decisions How does a person determine what is right or wrong when making a decision? Most people faced with an ethical decision usually revert to their personal values that hopefully guide them through the decision-making process. Assessing values and morals are an important role when making ethical decisions and how others view a person after making that decision. â€Å"Once we grasp the underlying concepts of making important decisions, we need to know how to apply them.† (Fisher, 2005)Read MoreEthical Decision Making : Ethical Decisions1047 Words   |  5 PagesEthical Decision-Making The first step in the CPA (2000) ethical decision-making model is identification of the individuals and groups potentially affected by the decision. In the ethical scenario I presented earlier, the individuals directly involved and likely to be most affected by the decision include the 54-year old woman and myself as the counsellor. Those who will likely be indirectly affected by the decision would be the woman’s family, including her 20-year old daughter, and the agencyRead MoreEthical And Ethical Decision Making1500 Words   |  6 Pagesmore important than others, ethical decision making is a skill that has become increasingly pivotal. Jones states that a ‘moral issue is present where a person’s action, when freely performed, may harm or benefit others’ and defines ‘an ethical decision is a decision that is both legally and morally acceptable to the larger community’ (1991, p. 387). In order to create a company wide culture of ethics, employees must believe that the organization has a desire to be ethical and see proof of this fromRead Moreethical decision making1211 Words   |  5 Pagesï » ¿ Ethical- Decision Making University of the Rockies Mabel Drafton Abstract Countertransference is how therapists distort the way they perceive and react to a client (Corey, Corey, and Callanan, 2011). Therapists are expected to identify and deal with their own reactions with consultation, personal therapy, and supervision that their clients will not be negatively affected by the therapist’s problem. Personal therapy is an effective way for therapistsRead MoreEthical Decision Making And Ethical Decisions1026 Words   |  5 Pageswithin a particular organization. Also, it includes critical and ethical decision-making process so as to address various ethical dilemmas experienced by employees while undertaking their respective assigned duties within the company. Ethical dilemmas are hereby to stay as issues usually arise now and then and place a variety of options that bear different repercussions. Therefore, it calls for ethical and critical decision-making skills so as to make the most appropriate option that bears moreRead MoreEthical Decision Mak ing3508 Words   |  15 Pagesare some times when there is no choice but to make decisions with possible ethical consequences at some point in any human services career when an ethical dilemma is faced. If one chooses not to make a decision, it is a decision itself (Keith-Spiegel Koocher , 2010). In this paper, I am concerned with applied ethics and decision making using framework for a positive decision in presented scenario (Appendix) which guide the conduct for decisions based on theories about what is morally right or wrongRead MoreEthical Decision Making : The Ethical Dilemma901 Words   |  4 PagesEthical decision making is vital to the operation of any organization. Organizations that operate unethically can face step fines, civil suites and even jail time. Furthermore, and most importantly, companies that are considered ethical, are better at attracting customers, qualified employees and even have an easier time raising capital (Robinson, 2014). Organizations must ensure that everyone within their business operates ethically and understands what to do when faced with ethical dilemmas andRead MoreThe Moral Decision Making : An Ethical Decision1517 Words   |  7 PagesEthical decision-making is a vital part of my critical thinking, serving as a constant factor or th eme throughout the process. History is full of leaders who, more than likely, were extraordinary critical thinkers capable fully dedicated to making solid decisions. However, a great decision developed through critical thinking does not equate to the â€Å"right† decision or an ethical decision. For example, one could argue Adolf Hitler and his inner circle were exceptional critical thinkers capable ofRead MoreEthical Decision Making : Ethics982 Words   |  4 PagesEthical Decision-Making Georgeanne M. Battle University of the Rockies Ethical Decision-Making By selecting an ethical dilemma case from our text Corey, Corey, Callanan, (2011), I will discuss how to apply systematic steps toward the resolution of the dilemma. While the case is under review the steps that I would take in making an ethical decision will be explained. Also, how to include the client in making the decision will be studied. I will look at what ways is accounting for the APA EthicsRead MoreEthical Decision Making And Consequences Essay1279 Words   |  6 Pages Ethical Decision Making and Consequences There are many decisions, both positive and negative that can be made by an instructor, when faced with the dilemma of plagiarism. As an educator, it is our job to teach and hopefully reach the decision making process that might have led them to do this and enhance their own feelings about their ability to do the right thing. The approach an instructor takes can make a strong, proficient and competent professional or it can make a bitter, resentful person

Software Testing and Voluminous Social Websites Free Essays

Social sharing has become the pinnacle of daily life for millions of people from California to Calcutta with voluminous social websites popping up like candy. None, however, have made the quickest impact on the social regime than Pinterest, the social sharing platform that takes imagery sharing to the next level. Allowing users to share their favorite things through image ‘pinning’ to a customizable user pin board, Pinterest avoids the idle chatter of Twitter and Facebook and allows users to simply talk in pictures, make comments on each other’s pictures, and now even share your pins through your Facebook timeline. We will write a custom essay sample on Software Testing and Voluminous Social Websites or any similar topic only for you Order Now You can call this image bookmarking, photo sharing, or even something similarly conceived back in 2005 (Wists); webmasters are calling it ‘optimization heaven’. From the Hawkeye backyard of West Des Moines, Iowa, Ben Silbermann developed this image sharing ideology in December of ’09 as a closed beta test, picking up where the Wists concept, developed by David Galbraith, left off. In the short beta testing phase, many of the kinks and user interactions were ironed out, allowing Pinterest to open their doors on an invitation-through-email basis only in March of 2010. Today, this image sharing siesta now outranks some pretty popular competitio How to cite Software Testing and Voluminous Social Websites, Papers

Drayton 61 Structure free essay sample

There are many different ways to approach the structure of a poem, a piece of fiction, a play. In what follows I’m going to make some suggestions about the structure of Michael Drayton’s poem beginning â€Å"Since there’s no help, come let us kiss and part,† a sonnet from his collection titled Idea, first published in 1593. It’s important for you to understand that there are many valuable and illuminating ways to talk about this poem’s structure, not any one, single, right way. That’s why I’m writing suggestions, not prescriptions. When I say â€Å"the structure† of Drayton’s poem, I mean not only how it’s put together but also the way it works. Learning how something is put together shows us what the parts are. Learning how those â€Å"put-together† parts work shows us the thing in action. And a short lyric poem like Drayton’s (any work of literature that we’re reading, for that matter) is a thing in action, a dynamic process. We will write a custom essay sample on Drayton 61 Structure or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Here is Drayton’s poem. Since there’s no help, come let us kiss and part; Nay, I have done, you get no more of me, And I am glad, yea glad with all my heart That thus so cleanly I myself can free;4 Shake hands forever, cancel all our vows, And when we meet at any time again, Be it not seen in either of our brows That we one jot of love retain. 8 Now at the last gasp of love’s latest breath, When, his pulse failing, passion speechless lies, When faith is kneeling by his bed of death, And innocence is closing up his eyes, 12 Now if thou wouldst, when all have given him over, From death to life thou mightst him yet recover. Well, what are the parts of this poem? Words in lines. Specifically, words in lines which usually add up to ten syllables each. Words put together so that they make a rhythm as we say them, a sort of di-da di-da di-da di-da di-da rhythm, with emphasis usually on the â€Å"da† syllable, like this: And I am glad, yea glad with all my heart or this: And when we meet at any time again. And the poem is made up of lines whose end words rhyme (that is, chime together) in a certain pattern throughout the poem, like this: part / me / heart / free(abab)lines 1-4 vows /again / brows / retain (cdcd)lines 5-8 breath / lies / death / eyes (efef)lines 9-12 over / recover(gg)lines 13-14 This pattern creates groups of lines (they have technical English-teacher terms), which go together because their end-word rhymes link them together: lines 1-4=first quatrain lines 5-8=second quatrain  lines 9-12=third quatrain lines 13-14=final couplet The words in this poem are also organized grammatically, in several ways: sentencesthe first (a cumulative sentence—check out the term in a handbook or do a Google search) consisting of the poem’s first and second quatrains and the second (a periodic sentence) consisting of the third quatrain and the final couplet; clausesa bunch; notice, for e xample, the first line of the poem Since there’s no help, come let us kiss and part— a subordinate clause followed by a main clause in a combination showing a cause-and-effect relationship;  verbs—significant mood shifts within the poem (another technical English-teacher term—verbs come in â€Å"moods,† namely the indicative, subjunctive, or imperative, which, if you can’t recognize, you’d better get a grammar/composition handbook), with the imperative and indicative dominating the first eight lines and the indicative and subjunctive the last six (note especially â€Å"wouldst† and â€Å"mightst† in ll. 13-14); subjects—all personal pronouns in the first eight lines (â€Å"us,† â€Å"I,† â€Å"you,† â€Å"we†), nouns in the next four (â€Å"passion,† â€Å"faith,† â€Å"innocence†), and a return to pronouns in the final couplet (â€Å"thou,† â€Å"all†); adverbs expressing time—â€Å"when† X 4, â€Å"Now† X 2, â€Å"again,† and â€Å"yet†; adjectives—there are very few: why Well, despite the fact that GRAMMAR IS REALITY, we probably should get off the grammar wagon for the time being. There are other ways to look at how words in a poem are organized. Consider the way they get sounded when you read them. Listen carefully as you say the first two quatrains of the poem: Since there’s no help, come let us kiss and part; Nay, I have done, you get no more of me, And I am glad, yea glad with all my heart That thus so cleanly I myself can free;4 Shake hands forever, cancel all our vows, And when we meet at any time again, Be it not seen in either of our brows That we one jot of love retain. 8 I’m hearing a lot of one-syllable words. The first three lines consist entirely of one-syllable words, and there are only seven two-syllable words in all of the eight lines. I’m also hearing a kind of clipped, short way of speaking in these lines. Partly this is due to (ALERT-ALERT: another technical term) alliteration, as in the hard â€Å"c† sounds—come, kiss, cleanly, can, Shake, cancel—and â€Å"t† sounds—let, part, get, heart, That, meet, time, it, not, That, jot, retain. Now listen to the way you’re sounding the words in the third quatrain: Now at the last gasp of love’s latest breath, When, his pulse failing, passion speechless lies, When faith is kneeling by his bed of death, And innocence is closing up his eyes 12 I’m hearing a lot more two- and even a three-syllable word now, especially in ll. 10-12. Also, I’m more aware of a kind of â€Å"breathiness† than I was when saying the first eight lines. Partly this is due to the fact that I’m saying words here that require more breath than one-syllable words. There’s another reason for the â€Å"breathiness,† and, yup, there’s a technical term for this, too, but let’s skip over it and listen to what’s causing this â€Å"breathiness. † What do you notice when you say these words: gasp, breath, pulse, failing, passion, faith, bed, death? Feel a little puff of breath coming out of your mouth, a kind of â€Å"uh,† after you say the initial consonant of the word? That’s what I’m getting. I think there’s another reason I’m feeling this â€Å"breathiness,† a reason not related to the sounds of words but to what they’re saying. The speaker in this poem is painting a picture in the third quatrain by using images. LOOK OUT (another technical term): â€Å"imagery† or â€Å"images† can refer to literal, descriptive pictures in a piece of writing, as well as to figurative language like (technical alert) similes, metaphors, personifications, etc. , or to both. In the present case, the speaker’s imagery is both literal and figurative. S/he’s creating a deathbed scene: there’s a â€Å"last gasp of . . . breath,† a â€Å"pulse failing,† a â€Å"bed of death,† even the â€Å"closing up† of the dying person’s eyes by an attendant. All this is vivid, literal imagery. But who’s dying? Someone named â€Å"love. † Who else is present in the scene? Persons named â€Å"passion,† â€Å"faith,† and â€Å"innocence† (in some printed versions of the poem these names are capitalized). These â€Å"persons† are abstract nouns that are being given the characteristics of humans—hence the term personification. So I’m getting both literal and figurative images, a double-whammy deathbed scene that strongly conveys the idea of the dying person’s final expiration. How does the imagery of the end of the poem compare with imagery at the beginning of the poem? I can’t see any figurative language at all in the first two quatrains, except for â€Å"you get no more of me† in l. 2, which suggests the idea of possession in a love relationship, and â€Å"Be it not seen in either of our brows† in l. 7, a (you got it) metonymy or figure of speech in which a part is substituted for the whole (brow for face). But for these exceptions, I can take more or less literally everything the speaker is saying. S/he and her/his partner are going to kiss and separate—that’s all that can be done. The speaker is finished with the partner, and s/he’s glad that s/he can make this separation so neatly. It’s simply a case of shaking hands goodbye, freeing each other of any obligation created by what the lovers might have said in the past (â€Å"I swear I’ll love you forever,† â€Å"There’ll never be another person in my life,† â€Å"You’re the center of my world,† etc. ), and making sure that, whenever they meet in the future, no bystander will be able to detect the slightest trace of their former love. I think it’s time to start asking how these put-together parts work in action, that is, to see what dynamic process is operating in the poem. If the structure of this poem is a dynamic process, then you ought to be able to see changes, differences, shifts, as you move through the poem. In fact, if you compare the beginning of the poem with the end, you can see major shifts. I’ve already noted some—for example, the change in verb moods from imperative and indicative in the first eight lines to indicative and subjunctive in the last six. Then there’s the difference in the sounds the words make and the style of speaking you can hear, from the direct, concise, controlled tone of ll. 1-8 to the breathy, drawn out speech of the last part of the poem, where the speaker creates a vivid picture of Love at the point of death. How do these grammatical and tonal differences work together to reinforce the changes you can hear as the speaker confronts his/her soon-to-be-ex partner? In the first part of the poem the speaker is giving orders to his/her partner, using imperative verbs (â€Å"come let us kiss and part,† â€Å"Shake hands,† â€Å"cancel,† â€Å"be it not seen†) and making statements s/he intends the partner to take as true and literal, using indicative verbs (â€Å"there’s no help,† â€Å"I have done,† â€Å"you get,† â€Å"I am glad,† â€Å"I .  can free†). Then there’s the alliteration of hard â€Å"c† and â€Å"t† sounds and the dominance of one-syllable words, creating a sense of directness. It’s almost as if the speaker is trying to maintain emotional contr ol of the situation, as if s/he needed to suppress feelings of regret over the breakup. You can even see this in the use of â€Å"you† in l. 2, a formal style of address in early modern English. (In a similar situation, why would you formally address your soon-to-be-ex? ) There is also an effort at matter-of-factness here, evident in the avoidance of figurative language. All this is accomplished in a cumulative sentence, where you get the main message at the beginning (we know we’re breaking up, so let’s get on with it). In the last part of the poem the speaker is painting a vivid picture of Love at the point of death, surrounded by mourning figures (those personifications) attending at the bedside, and maybe, if s/he were willing, the speaker’s partner. Note that indicative verbs are used in ll. 10-12 (in the subordinate â€Å"when† clauses), then subjunctive verbs in the final couplet (â€Å"if thou wouldst† and â€Å"mightst .. recover†). The important thing to know about the subjunctive mood here is that it expresses an action that might take place, not one that does take place. Note also that in this final couplet the speaker addresses his/her partner by using the informal, intimate form â€Å"thou† instead of the formal â€Å"you. † In addition to the figurative language and significant gr ammatical differences between the beginning of the poem and this part, you now get longer words and the breathiness I noted. It’s as if the speaker is encouraging his/her partner to imagine, to see, to feel what the death of their love is going to be like, complete with mourners and last gasps. This invitation to participate is clearly intended to have an emotional impact on the partner. The speaker is also feeling some emotion, I think. You can see this in something I haven’t spoken of before. It’s the shift from a regular di-da di-da rhythm in the first part of the poem to some pretty strong, off-beat rhythms in the last six lines. Look, for instance, at the beats in ll. 9-10 or l. 13. Something different is going on here, not the regular di-da di-da amble you’ve gotten used to. Why this shift? I think it may have to do with the emotion the speaker is starting to feel as s/he describes the deathbed scene. S/he is getting near the end of the poem, and if anything is going to happen other than shaking hands and saying goodbye, it had better happen soon. I’m sensing that emotions are getting much more noticeable. S/he even makes his/her partner the central figure, on whom love’s life or death depends: Now if thou wouldst, when all have given him over, From death to life thou mightst him yet recover. All this happens in a periodic sentence, where you get the main message at the end, here in the final couplet (it’s up to you dear, if you want to bring love back . . . ) Well, I could go on, but I won’t—not for much longer, anyway. I’ve been trying to show you that the closer you look at a piece of literature, the more things happen. Drayton’s poem—any good poem—is super dynamic. However, you can’t capture this dynamic quality just by taking a photograph or making a list of the poem’s parts. You’ve got to experience the dynamic quality of the poem in order to know its structure.